Type

Personal, class project

Tools

InDesign, Photoshop, Illustrator, Figma

Timeline

November – December 2022

The SFABF is a free annual multi-day exhibition and celebration of printed material from independent publishers, artists, designers, collectors, and enthusiasts from around the world. The fair places the unique history and perspectives of the Bay Area in conversation with national and international publishing communities. It’s held at Minnesota Street Project every summer. I design its visual identity for its 2023 event for a class project.

Typography

I created this simple typeface that embodies the delicate texture of paper, exclusively for the San Francisco Art Book Fair.

Typeface I designed for the identity

Posters & Prints

I designed the posters to be informational, featuring exhibitors, workshops, and programming. The color scheme is minimalistic, and it creates an organic and natural ambiance.

Poster wall postcards design wristband design

Spatial Design

These are examples of banner designs in the venue using the same design system.

Spatial Design for the event: banners outside Spatial Design for the event: banner Spatial Design for the event: inside banner Spatial Design for the event: title wall

Website

The interactive website allows visitors to preview the event before visiting.

website landing page website schedule page website exhibitors page website exhibitors page

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